Digital Fineprint leverages social data to auto-fill insurance applications. It is already in pilot with major insurers. It creates targeted advertising, enhances underwriting, pricing and risk selection. It will also improve sales efficiency through event based marketing. Digital Fineprint has already built functionality for users to autofill their insurance application forms using Facebook or LinkedIn data.Their process has proven to increase online conversion rates by up to 4x. As insurers move online and look for new data sources on which to base underwriting, Digital Fineprint can create the industry standard for using social media in insurance. Backed by a team that has a lot of expertise from the tech, insurance and finance industries they have already created a product which has been awarded the best general start-up in the UK.